Top Digital Transformation Keynote Speaker

General Information about Digital Transformation for Meeting Planners and Prospective Clients.

In recent years, digital transformation has been largely adopted by companies and organizations as a way of improving efficiency, value, and innovation. Digital transformation implies the increased use of the latest available technologies in order to create new products and processes. While this social-technical set of innovations has clear benefits, some organizational cultures are still struggling with the multitude of changes digital transformation has given rise to. However, the COVID-19 pandemic has clearly shown how important digital or remote work has been for a large number of companies and individuals, allowing them to continue doing their jobs during the strictest lockdowns. Several studies provide evidence that the pandemic has increased the demand for digitalization, and that 46 percent of businesses have already significantly developed along these lines.

Digital transformation contributes to marketing and sales, and improves services that aim to build closer and more reliable customer relationships through virtual presence. The use of Artificial Intelligence, for example, can be incredibly helpful to drive sales, due to its ability to comb through various amounts of data and common patterns in order to target the best potential clients. Moreover, marketing and sales via social media are becoming an increasingly important component of today’s digitally-transformed landscape.