Top Communications Keynote Speaker

General Information about Communications for Meeting Planners and Prospective Clients.

Communications is a technical term referring to the act of mass communication. Radio, TV, social media, and other technology-driven channels are all media through which mass communication is implemented. Although the terms “communications” and “communication” are generally used interchangeably, they are not completely the same. Communication can refer to a simple exchange of information between two individuals through the delivery, interpretation, and reception of messages or symbols, while communications (ending with an “s”) is often a combination of creativity and strategy, requiring extensive planning and managing in order to deliver various messages to wide audiences. Communications tactics are used to implement marketing strategies, advertising, public relations, events and sales.

Communications focuses largely on the means through which messages are shared. For example, an advertising campaign can and usually makes use of various media (TV, newspapers, the internet) in order to reach potential customers. Other important fields where the term was applied are organizational communications and political communications. Organizations make extensive use of communications in their brand management, strategic planning, public relations, reputation management, and customer-client relations. In politics, communication is one of the most relevant tools used in political strategies such as propaganda and persuasion. Thus, communications can be a powerful and effective tool for delivering messages to large audiences and enhancing public engagement.