The Perfect Elevator Pitch
CL238: The Perfect Elevator Pitch - Interview with John Livesay
John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. He teaches companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. His TEDx talk: Be The Lifeguard Of Your Own Life has over 1,000,000 views and his best selling book is called Better Selling Through Storytelling. He is also the host of “The Successful Pitch” podcast and has been interviewed by such luminaries as Larry King.
In this episode, we cover:
- 3:22 - Push vs Pull Selling
- 4:30 - Always Be Kind (ABK)
- 5:29 - Thinking of yourself as Yoda
- 7:47 - Storytelling structures
- 7:53 - Exposition
- 7:59 - Problem
- 8:07 - Solution
- 8:09 - Resolution
- 9:59 - The sales keynote speaker
- 10:55 - Whoever tells the best story makes the sale
- 13:46 - The perfect elevator pitch
- 15:00 - The pitch whisperer
- 17:05 - Who do you help
- 18:35 - What problem do you solve
- 19:03 - The open
- 19:18 - You know how...
- 20:14 - Well part of the problem...
- 22:50 - Speaking in soundbites
- 23:49 - Stacking your moments of certainty
Resources mentioned in this episode:
- johnlivesay.com
- Book: Deal Storming by Tim Sanders
- Tool: Podetize
- Album: Sing To Me Instead by Ben Platt
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