A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli serves as the Chief Marketing Officer of BombBomb. He is also the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
In this episode, we cover:
- 3:19 - How to close sales in a more creative way
- 5:01 - Annual contract value - ACV
- 5:26 - Using videos to make personal connections
- 7:10 - How to create authentic videos
- 12:03 - How many decision do you make in a day
- 13:00 - Pattern interupts
- 13:23 - Subject line, sender, first sentence
- 20:08 - Six signs and ten opportunities
- 26:07 - Daniel Pink video pitch
- 28:53 - ABM (Account Based Marketing)
- 30:29 - The process of writing the book
Resources mentioned in this episode:
- bombbomb.com
- bombbomb.com/book
- Tools: Productive
- Album: Evening Machines by Gregory Alan Isakov
- Book: Stillness Is The Key by Ryan Holiday
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