Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
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In this episode, you'll learn:
- Brainfluence
- Neuromarketing
- System 1 and System 2
- Robert Cialdini 'Influence'
- Dan Ariely
- Finding the 100 short chapter approach to writing
- Decision Making
- College Confidential
- fMRI scanning
Resources mentioned in this episode:
- Scrivener
- Evernote
- ToDoist
- Thinking Fast, Thinking Slow by Daniel Kahneman
- Focus Music on YouTube
- Roger Dooley Official Website
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