Top Virtual Keynote Speaker
HOW TO FIND A TOP VIRTUAL KEYNOTE SPEAKER FOR YOUR NEXT VIRTUAL MEETING OR EVENT With experts back in fashion and global travel curtailed here is how to find a top virtual keynote speaker to wow attendees at your next virtual meeting, event, conference or summit. Today the top virtual keynote speakers and virtual emcees […]
ONTRAPORT and Marketing Automation for Creatives
Did you know that if you are a musician, author, or other creative professional you can now automate the majority of your marketing using a tool like ONTRAPORT? In this video I talk with ONTRAPORT trainer Brian Bargiel at ONTRAPORT HQ in Santa Barbara about marketing automation for musicians, authors and artists. Click here to […]
Direct-to-Learner and Direct-to-Student Platforms
Someone asked me the other day what I did for a living so I created the term Direct-to-Learner™ or Direct-to-Student™ business to describe it. Direct-to-fan is a business model that has been around for a while, where musicians bypass the major label system to sell direct to their fans. In a similar way the Direct-to-Learner™ […]
Thomas Keller and the role of price in marketing
During the Memorial Day weekend my wife and I spent a little time in the charming town of Yountville, California. For it’s small population Yountville packs a big punch in the food world as it boasts more Michelin stars per capita than any other place on Earth. While there we had the good fortune of […]
Paul Gilbert Guitar School and the Marketing of Rock Guitar
Paul Gilbert is a giant in the world of rock guitar so I’m super-excited to announce the opening of the Rock Guitar School with Paul Gilbert on the ArtistWorks platform. Paul is the sixth guitarist to have a school with ArtistWorks, the others being Martin Taylor (fingerstyle), Bryan Sutton (flatpicking), Andy Hall (dobro), Andreas Oberg […]