Donald Miller helps people clarify their message so people will listen. He has helped more than 3,000 businesses harness the proven power of story formulas to get people talking about their brands. Donald is the CEO of StoryBrand, the co-host of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz, A Million Miles in a Thousand Years and Building A StoryBrand.
In this episode, we cover:
04:50 - The heroes journey
07:22 - Making the customer the hero of your story
08:00 - Testing Storybrand in your public talks
08:20 - Running your keynotes through IBM Watson
09.20 - Why people will listen to your story
11:40 - Inviting audiences into your story
13:20 - The Grunt Test
17:45 - Decision fatique
20:00 - Developing a strong work ethic
24:00 - How to Storybrand your brand story
Resources mentioned in this episode:
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- The Hero's Journey by Joseph Campbell
- The Writer's Journey: Mythic Structure for Writers by Christopher Vogler
- mystorybrand.com
- storybrand.com
- The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney, Jim Huling, and Sean Covey
- The Seven Basic Plots by Christopher Booker
- Music by Jason Isbell
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