Discovering the Power of Storytelling

Discovering the Power of Storytelling in Morocco: Insights from James Taylor


I'm James Taylor, a keynote speaker on creativity, innovation, and future trends. Currently, I'm in beautiful Casablanca, Morocco, in Northern Africa.

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Session in Casablanca:

  • James just finished a great session in Casablanca, attended by 160 bankers from all over the African continent.
  • The audience was interactive, and James and the client made the session engaging and collaborative.
  • James taught the audience a series of creative thinking tools, and by the end of the session, 95% of the audience raised their hand, claiming they now consider themselves creative.
  • It was fulfilling for James to see the transformation in the room as a speaker.

Importance of Storytelling:

  • As a speaker, James learns from other people's stories when traveling to different places.
  • In Morocco, there is a phrase that says, "when a storyteller dies, a library burns," emphasizing the importance of sharing stories.
  • James acts as a messenger to share other people's stories with audiences and hopes to create a transformation in the room.

FULL TRANSCRIPT

Hello there, I'm James Taylor, a keynote speaker on creativity, innovation, and future trends. Currently, I'm in beautiful Casablanca, Morocco, in Northern Africa. I'm here to speak to one of the world's largest payment companies and their clients from around the world. Come along with me and see how we get on.

Just now, I've come offstage in Casablanca, Morocco, after a great session. It was attended by 160 bankers from all over the African continent. The audience was very interactive, and the client and I decided to make the session really engaging and collaborative, considering that attendees were from different organizations. I taught them a series of creative thinking tools, and by the end of the session, 95% of the audience raised their hand, claiming they now consider themselves creative, a significant shift from the initial 5% who thought so at the start. It's always fulfilling to see that transformation in the room as a speaker.

As a speaker, when traveling to different places, I always learn from other people's stories. Here in Morocco, there is a phrase that says, "when a storyteller dies, a library burns." It means that everyone has stories within them, and we have to share them if they can be useful or help others. Coming off stage today, many people approached me, saying they were inspired to learn about becoming speakers, and some even overcame their fear of public speaking. I act as a messenger to share other people's stories with audiences, hoping to create a transformation in the room.

It was a fun day, and I'm looking forward to exploring more of Morocco in the coming days. If you are looking for a keynote speaker for your next event in Casablanca or nearby Marrakech, please check out Jamestaylor.me. Thank you for watching.

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