How to Brainstorm
David Bates, who some call a high-functioning eccentric, thinks in stories, speaks in aphorisms, and wields a passion for storytelling that’s unorthodox, approaching idiosyncratic. Hired at Google as only 22-years old, David held an objectively unjustifiable amount of power. He built a content team at Google Maps and established a global production strategy that covered the Canadian Arctic, Taj Mahal, and Pyramids at Giza. Then he left to turn his side project, a wedding video company named Bokeh, into a creative agency. He now develops campaign strategies and content for brands like Google, Instagram, Airbnb, WeWork, DoorDash, Visa and more.
In this episode, we cover:
How to Brainstorm
- 2:46 - Working within creative constraints
- 3:37 - Creative self-isolation
- 4:22 - Using your downtime to brainstorm
- 5:45 - Online brainstorming
- 8:47 - What is the story?
- 12:45 - Co-creating campaigns with clients
- 13:24 - VISA video campaign
- 16:11 - How to deal with rejection
- 17:14 - The politics of creativity
- 18:27 - Hunger and humility
- 21:46 - Empathising with your client
- 22:51 - Hiring 'right' people vs hiring 'right now' people
- 24:54 - Taking ownership of your personal brand
- 25:30 - Presenting your work using a portfolio
- 27:41 - Diversity of creative thought
- 28:23 - Hiring an art director
Resources mentioned in this episode:
- bokeh.agency
- linkedin.com/in/dbates0623
- Tools: Notes App
- Book: Creativity Inc by Ed Catmull
- Album: Blink 182
For More of Creative Life Podcast By James Taylor
If you enjoyed the show, please rate it on iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.
