Bryan Mattimore is Chief Idea Guy at Growth Engine innovation agency. He has facilitated 1000 ideation sessions, delivered over 200 keynotes, and managed 200 successful innovation projects leading to $3 billion in new revenue. Bryan's clients have included Johnson and Johnson, AstraZeneca, Ford, IBM, Microsoft, Pepsi, Unilever and many more. As an author he has written three books on ideation and innovation including Idea Stormers (How To Lead and Inspire Creative Breakthroughs), and 21 Days to a Big Idea.
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In this episode, you'll learn:
- Global Virtual Ideation Training
- Tradelink
- Disruptive War Gaming
- What is creativity?
- What is innovation?
- What is ideation?
- What is brainstorming?
- Brainstorming vs Ideation
- Artificial Intelligence for creativity and innovation
- Patent Prompts
- Ideation Training
- Millennial Training
- Gary Fraser
- Innovation guru Bob Dorf
Resources mentioned in this episode:
- Problem Redefinition Tool
- Hitmakers by Derek Thompson
- Rejection Proof by Jia Jiang
- Growth Engine Website
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