The Power Of Great Storytelling
James Taylor interviews Conor Brady and they talked about the power of great storytelling.
Conor Brady is a passionate believer in the power of great storytelling and experience design, no matter the channel or medium. In his role as Chief Creative Officer at Critical Mass, he oversees the agency’s work and drives creative excellence on a global scale. Prior to joining Critical Mass, he worked at digital agencies Huge and Organic, holding the title of Chief Creative Officer at each. Throughout his career, he has played a decisive role in shaping the digital experiences of BMW, Apple, Nike, Audi, Samsung, and Pepsi. Originally from Belfast, Conor began his career in publishing, designing the first 100 book covers for Vintage Paperbacks in London. He then moved into the music industry as a creative director at Universal Music/Polygram, designing record covers.
In this episode, we cover:
- 2:44 - Starting in music album cover design
- 7:05 - Finding the narrative
- 9:17 - United Nations Mine Action Service (UNMAS) experience
- 11:14 - Using creativity to help rid the world of landmines
- 12:06 - Marcos Grob
- 16:01 - Visa InSite
- 18:38 - What does the intranet of the future look like?
- 20:55 - Using curiosity to solve problems at scale
- 22:49 - Ray Dalio
- 23:18 - Brutal transparency
- 24:00 - Opening the design process up to users
- 24:27 - Citibank watch app
- 25:23 - Inviting users into the office
- 27:01 - Monzo
- 30:03 - Professor Tanzeem Choudhury
- 31:28 - The Ford car colour story
Resources mentioned in this episode:
- jamestaylor.me/tanzeem-choudhury
- criticalmass.com
- instagram.com/cbrady
- Tools: Sketch
- Book: The Do Series - thedobook.co
- Album: Bright Lights by Interpol
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