Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability and partners are now one of the world's leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. His new book is called ‘Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts”.
In this episode, we cover:
- 3:17 - The benefits of short books
- 12:31 - Testing messages with YouTube advertising
- 18:55 - How can you help?
- 21:40 - YouTube advertising to target app users
- 23:57 - Why you should say 'you' in the first 6 seconds
- 24:19 - Choose your own adventure
- 24:46 - Teaching guitar online
- 33:38 - The three phases of YouTube advertising spend
- 42:07 - Creating low cost offers for YouTube ad campaigns
Resources mentioned in this episode:
- viewability.co.uk
- Book: Influence by Robert Cialdini
- Tools: Premiere Pro, Final Cut, Google Ads
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