Rachel Brenke is the founder of the Business Bites podcast, and several successful legal niche brands including TheLawTog®, FitLegally, and BlogLegally. She is also a mother of five, wife to an Army Veteran, practicing lawyer, author, photographer, cancer survivor, and Team USA Athlete. Through her podcast, brands, and 1-on-1 services, Rachel helps creative entrepreneurs with business strategy and legal needs such as business formation, contract drafting, and business and intellectual property law. As an entrepreneur in each of these industries, Rachel has a pulse on the pain points and needs of these fellow entrepreneurs.
In this episode, we cover:
- 3:57 - Biggest legal challenges for creative entrepreneurs
- 4:26 - Intellectual property
- 5:36 - Habits for content creation
- 7:45 - Building brands through content marketing
- 8:24 - Batch writing
- 16:00 - Artificial Intelligence for lawyers
- 21:17 - Looking for gaps in the market
- 22:16 - Identifying the true need
- 23:56 - Becoming the 'go-to' person in your niche
- 25:15 - Archer's Advocates
Resources mentioned in this episode:
- rachelbrenke.com
- Tools: Helpscout, Trello, Google Calendar, WordPress, Microsoft Word
- Book: Purple Cow by Seth Godin
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