David Meerman Scott is an internationally acclaimed strategist, whose books are must-reads for professionals seeking to generate attention and grow their businesses. He is the author of ten books - three of which are international bestsellers. Indeed ‘The New Rules of Marketing & PR’ is now in its 5th edition, has been translated into 28 languages and is required reading at hundreds of universities and business schools worldwide. Meanwhile as a speaker he has delivered keynotes in seven continents and over 40 countries to companies including Cisco, PwC, Ford, Google and Nestle Purina.
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In this episode, you'll learn:
- Hilary Clinton the Selfie Ninja
- Donald Trump the Marketer
- Tony Robbins
- How Newsjacking Works
- 3 hours is too late!
- Creating online content
- Real-time news
- Seeing patterns as a marketer
- Marketing the Moon
- Publishing great content
- Marketing Mindfulness
- Being in the moment with your marketing
Resources mentioned in this episode:
- Text Expander
- How Music Works by David Byrne
- The Cornell Concert by The Grateful Dead
- David Meerman Scott on Twitter
- David Meerman Scott Official Website
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