Every so often it's important to take a step back and evaluate those values that you hold dearest. You'll probably notice that over time they may change. Indeed Warren Buffett said "Any year that passes in which you don't destroy one of your best loved ideas is a wasted year". On a recent flight I took the time to list those things, ideas and values I cherished and those that turned me off. I've listed them below. What are yours?
| For | Against |
| Freedom | Fenced-In |
| Creativity | Blandness |
| Small Teams | Committees |
| Personal Communication | Mass Communication |
| Variety | Routine |
| Fast Moving | Slow & Steady |
| Short Projects | Long Multiyear |
| Intuition | Analytical |
| Positivity | Negativity |
| Change | Status Quo |
| Risk-Taking | Risk-Aversion |
| Originality | Carbon-Copy |
| Learning | Ignorance |
| Connecting | Detachment |
| Interdependence | Dependence |
| Big Idea | Details |
| Contrarian | The Herd |
| Boutique Café | Starbucks |
| Persistent | Transience |
| Curiosity | Uninterested |
| Smart | Dumb |
| Selling | Making |
| Sprints | Marathons |
| Creating | Maintaining |
