Two important considerations for James Taylor’s preparation for this
event is that his keynote would be delivered on a 360 stage with the
audience seated all around him (in the round), also the majority of the
the audience would be using headsets to hear live audio translations of his
keynote from English into Spanish. This required greater use of visuals,
video, stage blocking, and stagecraft to create the most immersive and
impactful keynote presentation.
James Taylor’s final keynote consisted of a high-energy and future-
focused 45-minute keynote followed by a 15-minute Q&A facilitated by
a moderator. The keynote shared with the audience the four levels of
building their brands and businesses in the Metaverse as well as
actionable steps they could take personally and professionally to
understand this trend. The keynote closed with a story that
demonstrated that while the Metaverse can challenge us it also
presents a huge opportunity for businesses to create more immersive
and engaging experiences for their customers, clients and other
stakeholders.
About this case study
Client:
Organiser of one of Latin Americas largest conferences for the financial services industry.
Audience:
Presidents, CEOs, CFOs, CIOs, CTOs,
Country:
Mexico
Challenge:
To get audience to visualise how the Metaverse will change the financial industry.
James Taylor’s Solution:
- 45 minute keynote + Q&A
Results:
The audience left the event with a deeper understanding of how the Metaverse will change their industry and actionable steps they can take.
