If you only ever buy one book about marketing make it Al Ries and Jack Trout’s ‘The 22 Immutable Laws of Marketing’ (affiliate link) and my video book review explains why. Although it’s a very short book it is packed with sage words about the laws you need to follow to ensure you, your company, organization or brand is successful in marketing. Ries and Trout literally wrote the book on the idea of ‘positioning’ in marketing and this book was originally recommended to me by Tim Ferriss of ‘Four Hour Work Week’ fame. I can tell how much I’ve enjoyed a book by the number of underlines and notes in the margins that I add and this book is full of them.
THE 22 IMMUTABLE LAWS OF MARKETING – VIDEO BOOK REVIEW
14 May5 Responses to “THE 22 IMMUTABLE LAWS OF MARKETING – VIDEO BOOK REVIEW”
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August 3, 2011
[...] [The 5th Immutable Law of Marketing: the most powerful concept in marketing is owning a word in the prospect’s mind.] [...]
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September 24, 2011
[...] I spent some time this weekend contemplating if any of the Laws of Marketing that I use in my day job could be applied to the Scottish Lib Dems. I recognise in doing this I may [...]
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December 8, 2011
[...] a new one and own that. Similar Books “22 Immutable Laws of Marketing” by Al Ries (Review) “Me 2.0″ Dan Shawbel (Review) “Ogilvy on Advertising” by David Ogilvy [...]
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March 8, 2012
[...] Dollar Shave Club is the brainchild of Michael Dubin, and his concept has just got backing from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins. The way they are marketing Dollar Shave Club could have been taken from the classic marketing textbook ‘The 22 Immutable Laws of Marketing‘. [...]
I enjoy your video James. I found your video and your blog (interesting material by the way…) searching about this book after listening a Tim Feriss intervew, in which he recommend it.
I plan to get a copy and read it asap.